“As a creative professional, you’re an expert in your craft, but you might not be an expert in search engine optimization (SEO). The good news is, you don’t have to be. Understanding a few core principles can make a huge difference in helping potential clients find you through search engines like Google.
It all starts with a technically sound website built on a clean codebase. From there, focus on creating high-quality content that answers the questions your ideal clients are asking. Simple on-page optimizations, like using clear headlines and descriptive text, can significantly boost your visibility. Consistency is key; a little effort each month is more effective than a one-time push.”
